28 January 2010
IMM studio A 2.24
Andreas Schimmelpfennig on greater depth
Digital media in general and the Internet in particular are quite flat per se. You look at a flat screen, can perhaps make movements from the top to the bottom and from left to right with the mouse. A keyboard is also a very two-dimensional matter.
"The audio level is the best opportunity to help this medium to be more spatial but also to have greater emotional depth," says Andreas Schimmelpfennig, Creative Director at the design agency Elastique. from Cologne.
Using practical examples he reports on opportunities, limitations and problems in the use of sound and music in online projects as well as the potential to completely change the impact of a website with help at the audio level.
The use of audio in the briefing and production process will also be demonstrated since music and sounds are the perfect carriers and intermediaries of emotions.
What is better than to present all those involved in a project, above all designers and animators, an audio track as a mood briefing, if it is a matter of describing the feelings that are to be conveyed with the final result?
Andreas Schimmelpfennig (born 1974) studied design at the Duesseldorf University of Applied Sciences, lived for a while in New York and has been employed as a sound designer for television programmes, advertisements, radio and feature films for 14 years. At the end of 2005, along with his wife Betty Schimmelpfennig and Karz von Bonin, he founded the design agency Elastique. in Cologne. It is now a multiple nationally and internationally acclaimed Special Force for rich Internet applications, motion graphics and sound design.