15 May 2008
IMM studio A 2.24
Camilo Eytel on promotion and distribution at a major
How does one get a recording artist into media? How does one acquire features and reviews about records and artists in magazines, newspapers, radio and television? In the line of communication, public relation professionals rank between music and media in order to promote artist and work into the wide world of mass communication. But how does the promotion process work? How is the daily schedule of a promoter and how do young bands get their work written up? Camilo Eytel-Standen will shed some light into the diffuse world that is music marketing in major record companies. He will talk critically about hysteria and hype under the massive pressure of being-up-to-date while, the glamour-quest squeezed into paper work, youth culture codes and economic efficiency; all the good stuff that accompanies the release of a new record.
Camilo Eytel-Standen followed the path from practice-room to record-shelf in his own biography. He has been a musician, a record shop clerk, a distribution sales representative at Universal Music, a radio promoter at Motor Music and a press promoter at Universal International. Thus, he has learned to look at the recording industry from all angles. Thanks to his work, we know about artists such as Scissor Sisters, Mika, Juanes, Keane and The Black Eye Peas. Born 1970 in Chile, Camilo Eytel-Standen grew up in Gießen near Frankfurt and currently lives and works in Berlin.