27 October 2005
IMM studio A 2.24
Chris Rehberger on Double Standards
Chris Rehberger is a typographer and an art director. His agency Double Standards in Berlin has developed the new corporate design of the Institute For Music And Media.
The basis for his approach is formed by a strict demand of quality for the most honest creative solution. Thereby, at first the concepts can be surprising and sometimes they can even be irritating. But on closer examination familiar acquirements such as conciseness and conclusiveness are disclosed. He goes against a highly elaborate zeitgeist.
Chris Rehberger trusts in the power of conceptual distinctiveness and concurrent irritation.
(Photo © Moni Rehberger)