12 November 2009
IMM studio A 2.24
Michelle Leonard on song writing for others
Commercial song writing needs great empathy and technical precision. Since the writer is not writing for themselves, but for an artist, they must be able to put themselves in this artist's musical reality. At the same time a song will only gain the credibility critical for its success if its author has also captured the aesthetics of the respective individual target audience of the particular artist.
This is because only the unerring seasoned match between music, lyrics, artist and listeners offers the possibility for a real chance.
Michelle Leonard will explore the following different areas in her lecture:
> How do you analyse the artist's profile? Representative perception with Time2Act.
> Which aesthetic sound space does their target audience occupy? Definition using the Mental Moodboard.
> Which language does the song need? Text inspiration with Mindmaps.
> How is the dramaturgy and the body structured? Imagery, detail and action.
> Special: artist dialogue vs. open pitch. Differences and similarities.
Michelle Leonard is a singer/songwriter. In the course of her long-running career she has, in addition to her own chart successes, celebrated several chart successes and collected albums of different precious metals with international artists such as Busted, Tarja Turunen (Nightwish) and Sarah Brightmann and national acts such as Thomas Godoj (Love is you), Cinema Bizarre and Joachim Witt. The British-born Michelle Leonard lives and works in Cologne, London and Stockholm.