25 October 2007
IMM studio A 2.24
Philipp Hoppe on the future of "televising"
For a long time digitization was rather cause of strategic considerations than concrete steps and usually seemed abstract in the public discussion. But lately changes can be seen in the German media landscape. Cable TV companies and the private broadcast stations RTL and ProSiebenSat.1 finally agreed on the digital distribution of their main channels. Satellite provider ASTRA announced decryption of private ad financed channels. Distribution rights for the German Soccer League were given to network operators Unity Media and Deutsche Telekom. Broadcast and telco companies are competing with triple play offerings. Hard disk recorders allow free programming and skipping of commercial breaks. Spending on TV advertising stagnates, while online advertising budgets explode. Google became the biggest online advertiser and bought the community video platform YouTube for $ 1.65 billion. Web 2.0 applications threaten traditional TV in the tight competition on the most valuable resource: the time budget of the user.
Philipp Hoppe is Project Manager at RTL Interactive in the division Innovation & Production. His main assignment is analyzing the development of non-linear and interactive media distribution and the consequences for content and commercialisation. His lecture will highlight changes in the media industry caused by interactive and non-linear TV distribution and will explain the interdependency between network access and content.