08 December 2011 17h00
IMM studio A 2.24
Sabine Fischer on Misunderstood Ideas
If ideas are not understood they are not ideas in our understanding. But what is an idea if one person claims it to be something and the other just shrugs their shoulders? This question has so far not been posed or answered. The answer could help to make every idea precisely comprehensible – and ensure its quality.
Sabine Fischer advises companies on the application and handling of information and its value creation in the current digital age. Since 1995 she has focused on the development and planning of digital media formats, their marketability and process transformation. As a specialist in digital strategies she explores unutilised potentials in the core business of companies and jointly with these companies develops new solutions and products.
In addition to her work as consultant, she has taught and researched in the field of media management for many years as a visiting professor in Germany (University of the Arts / University of St. Gallen, Humboldt-Viadrina School of Governance) and Switzerland (University of Art & Design Basel, School of Design Bern). She has been able to establish Transdisciplinary Management as a cross-over topic in the digital market of economics and creativity, universities and companies.
In her dissertation How do ideas come into the world? Sabine Fischer analyses the phenomenon of ideas that are not understood.